Dr. Braccio discusses on “The WILS-AM 1320 Morning Wake-Up With Dave Akerly”—WHY IT IS SO HARD FOR PEOPLE TO SAY THEY ARE SORRY. How often do we hear persons say they are hurt or angry because persons will not say they are sorry for what was said or done. Each of us must admit we have had these same feelings from time to time. With something so common and potentially devastating to relationships, it is important to look at reasons this is true. Common reasons people have such a hard time saying they are sorry for hurtful words and actions would be as follows: FEELING VULNERABLE. DANGER OF LOSING POWER. FEAR OF LOSING STATUS. WILL NOT TAKE RESPONSIBILITY. PROJECTING THE GUILT ON THE OTHER PERSON. OBLIVIOUS TO THE IMPACT OF WORDS AND ACTIONS ON OTHERS. FEAR OF REJECTION. FEAR IT IS ADMITTING INADEQUACY. NOT SURE IT WILL NOT HAPPEN AGAIN. DOES NOT BELIEVE ANY NEED TO USE THE WORD SORRY. ENJOYS THE WORDS OR ACTS. Unfortunately, too many persons use these reasons and others, whether consciously or unconsciously, to not appropriately say they feel sorry when hurting human beings with words and actions. We all have to work on feeling sorry when we do this. The time to start is now.